Form
How people buy, sell and choose.
Markets in Living Worlds
A market in a world is made of the lives in it: what they earn and need, what they hear and whom they trust. A business can build its own audience, fitted to its own records, and see how it answers a product, a price or a message before anything reaches people.
A population fitted to your own customers, not a guess at them.
Prices, offers and shortages, and whom they reach first.
A decision tried in a world before it meets people.