Living Worlds
A great covered market hall: traders weighing fruit and spices, shoppers paying with cash and phones, a porter with a loaded trolley.

Form

Markets

How people buy, sell and choose.

Markets in Living Worlds

A market in a world is made of the lives in it: what they earn and need, what they hear and whom they trust. A business can build its own audience, fitted to its own records, and see how it answers a product, a price or a message before anything reaches people.

Audiences

A population fitted to your own customers, not a guess at them.

Demand

Prices, offers and shortages, and whom they reach first.

Before launch

A decision tried in a world before it meets people.

A double-hulled voyaging canoe with pandanus sails on the open Pacific at dusk.

Which world will you live in?